by Emma Lawrence | 2nd July 2025 | Case studies
When your business is growing fast, financial admin can feel like a daily roadblock. That was certainly the case for Jason, a cybersecurity expert whose time was being swallowed by bookkeeping and tax headaches. In this short case study, we explore how Starfish...
by Georgi Rollings | 6th April 2025 | Bookkeeping
Why bookkeeping is the time-trap you weren’t expecting As a small business owner, you wear a lot of hats. One moment you’re a marketer, promoting your brand to attract customers. Next, you’re handling customer support questions. Sometimes you’re a product developer,...
by Georgi Rollings | 4th August 2024 | Bookkeeping, Xero
At Starfish, we’re big fans of embracing technology to make life easier. It’s why we use digital accounting (we love Xero!) instead of working with spreadsheets and paper documents. Aside from being better for the environment, cutting out paper in favour of digital...
by Georgi Rollings | 21st July 2024 | Bookkeeping
We know you didn’t start your business because you love paperwork. You want to be able to focus on your products, your customers, and your dreams for the future. But here’s a little secret: those seemingly boring quality records? They’re the magic...
by Georgi Rollings | 8th September 2023 | Bookkeeping, Tips and Tricks, Xero
Information is power. The more you know about your business numbers, the faster (and more confidently) you can make decisions. Of course, your gut instincts hold power too. There is reason to trust the intuition you’ve subconsciously built over years of making...