You might have noticed things are looking a little different around here. After over a year of deep reflection and hard work, we’ve unveiled our brand new Starfish Accounting website. 

And isn’t it amazing? 

We’ve talked before about our rebrand and how the whole journey was inspired by you: the talented and ambitious business owners we’re lucky enough to work with every day. This new site is a culmination of that journey. Its main purpose is to resonate with the type of people we’re best able to support, because your success is our success. 


The kind of people we click with

The kind of business owners we click with

You’re working hard to grow something amazing. You’re fighting off the naysayers and imposter syndrome and following your own path to success. But you don’t have to do it alone. 


Starfish gives you the backup you deserve

“Be taken seriously.” 

These are some of the first words  you see on our new homepage, because it’s one of the biggest messages we want current and prospective clients alike to take away from us: you deserve to be taken seriously. You deserve to have confidence in yourself, your abilities and your business. Our mission at Starfish is to give you the tools to do that. 

We also know that being a woman or working parent in business means you face even more challenges than other business owners. Suddenly, that doubting voice isn’t just in your head; it’s coming from other people too. 

But not Starfish. 

We take you seriously. Your ideas, hopes, goals and dreams. You’re driven by a desire to achieve more in life and grow something you’re truly proud of. You deserve a backup team that believes in that mission as passionately as you do. 


Our shared values are the foundation of our work

On top of sharing in your success, it’s also important that we share some core values with our clients. These values represent our ethos at Starfish so we can be the best partners and do the best work possible, every day. If we’re a great fit, you’ll also believe in: 


We’re a positive bunch. It’s easy to focus on the bad things but it’s just as important to show appreciation for the good. 


When we take ownership we work best together. We’re a team and being able to trust that something gets done is a big part of supporting each other. 


We have a duty to take care of our clients. This requires us to understand our tasks and their needs, as well as them understanding ours. 

Setting Expectations 

We’d rather under promise and over deliver. Clients deserve clarity and we deserve their understanding. 


Being open allows us to get to the heart of every challenge. When we’re open with each other and our clients it gives them and us the tools to empathise. 


New Site. Same Starfish.

To our existing clients: don’t worry. We’re the exact same Starfish you’ve always known and loved. Same smiling team, same winning processes. The purpose of this new website is to better represent the high calibre service we’ve always provided. 

It’s also designed to help you find the help you need quicker and easier. Our blog is already jam packed with helpful advice and quick wins for your business. Our different categories mean you can do a quick search and see all our blogs on a particular topic, like Making Tax Digital, Business Planning, Xero and so much more. 

We’re so thrilled to have a beautiful new website that better represents us, our purpose, and you. To our existing clients: thank you for your support, encouragement and, most of all, for being our greatest inspiration. 

Not a client yet but think we’re a fit? Amazing! You can get started by filling out a questionnaire, or reach out for a virtual coffee and chat to start unravelling your path to success.